This project is data visualization of risky behavior. The images on the poster are the result of survey questions given to guest lecturers. Each sphere represents one person. The results were also 3D printed as objects in glazed porcelain by Shapeways. Participants were asked revealing questions related to their physical, financial, & social risk-taking behaviors. The more points on the sphere, the riskier that person is! The preliminary quizzes, objects & posters were given as gifts to us and our guest lecturers.

We decided to create an object that would symbolize the risk-taking behaviour of 72U and our guest speakers. First, we drafted a survey that revealed data points about our cohort’s physical, financial, & social risk-taking behaviours.





The Repurpose Project - IN PROGRESS
















Part of a public exhibition of metal sculpture in downtown Gainesville, FL. Made primarily from scrap & recycled steel.













THE TOM FORD EDIT
ART DIRECTION: KATIE LADD
CREATIVE DIRECTION: VICEN AKINA
STYLING: KATIE LADD
PHOTOGRAPHY: DANIELLE NEU


YOU NEVER FORGET YOUR FIRST M·A·C
ART DIRECTION: KATIE LADD
CREATIVE DIRECTION: VICEN AKINA
STYLING: LAURIE RABB
PHOTOGRAPHY: DIMITRI NEWMAN


WHITE+WARREN NECK KERCHIEF
GIFT WITH PURCHASE
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD

FALL HAIR REPAIR SET
GIFT WITH PURCHASE
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD


DIPTYQUE MINI CANDLE & FRAGRANCE ROLLETTE
GIFT WITH PURCHASE
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD


CUYANA TRAVEL BAG GIFT WITH PURCHASE
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD


ART DIRECTION: KATIE LADD
CREATIVE DIRECTION: VICEN AKINA
STYLING: LAURIE RABB
PHOTOGRAPHY: DIMITRI NEWMAN
ART DIRECTION: KATIE LADD
CREATIVE DIRECTION: VICEN AKINA
STYLING: LAURIE RABB
PHOTOGRAPHY: DIMITRI NEWMAN



CUYANA MINI JEWELRY CASE
GIFT WITH PURCHASE CAMPAIGN
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD


GIORGIO ARMANI LIP MAESTRO GLOSS
SOCIAL ASSET
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD

DIPTYQUE MINI CANDLE & FRAGRANCE
GIFT WITH PURCHASE CAMPAIGN
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD

THE EVENING BAG EDIT
SOCIAL ASSET
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: DIMITRI NEWMAN



BYREDO
SOCIAL ASSET
ART DIRECTION & DESIGN: KATIE LADD
PHOTOGRAPHY: DIMITRI NEWMAN

EDIE PARKER BAGS
PROMOTIONAL ASSET
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD




IRVING PENN BOOK
PROMOTIONAL ASSET
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD


AWAY SUITCASE
GIFT WITH PURCHASE
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: KATIE LADD

VIOLET GREY BESTSELLERS
  PROMOTIONAL ASSET
ART DIRECTION: KATIE LADD

NEW CONCEALERS
PRODUCT LAUNCH IMAGERY
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: DIMITRI NEWMAN


HANACURE ALL-IN-ONE FACIAL (STARTER KIT)
PROMOTIONAL ASSET
ART DIRECTION: KATIE LADD
PHOTOGRAPHY: DIMITRI NEWMAN

DIOR BACKSTAGE PASS
SOCIAL ASSET












video

HOLIDAY 2017 SOCIAL VIDEOS


SR. ART DIRECTOR: VICEN AKINA
VIDEO PRODUCER: EMI BELL
DESIGNER: KATIE LADD



THE EXPENSIVE BUT WORTH IT GIFT UNBOXING
ROLE: TITLE DESIGN, STORYBOARD, PRODUCTION ASSIST, & HAND MODEL 👌



THE DISCOVERY GIFT UNBOXING
ROLE: TITLE DESIGN, STORYBOARD, PRODUCTION ASSIST, & HAND MODEL 👌


“HOW TO LIGHT A CANDLE” SERIES


ROLE: TITLE DESIGN, STORYBOARD & PRODUCTION ASSIST

SR. ART DIRECTOR: VICEN AKINA
VIDEO PRODUCER: EMI BELL
DESIGNER: KATIE LADD



BYREDO: MINI CANDLES

MARGIELA: BY THE FIREPLACE



DIPTYQUE: FIGUIER


12.29: A FORGOTTEN MEMORY


FORNASETTI: ORTENSIA

TOM FORD: TOBACCO VANILLE











A school project highlighting the work and life of one of my design heroes.






© Katie Ladd 2019